How To Be Successful in Mobile Advertising
Mobile Advertising
Mobile advertising or marketing is no longer a vehicle for only blue chip brands. Today we are seeing mobile media has a budget of its own, and remember It is ...
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Think Rich Tips and Tricks
12 Ridiculously Powerful Ad Targeting Options
Paid Traffic
In today’s digital market space targeting audiences is one of the most critical area to any marketing campaign. Advertiser laxing on targeting would not be able to rightly use advertising ...
10 Best Practices for Static and Animated Display Ads
Display Advertising
Digital advertising is swelling and with each passing month its reputation is growing, especially for reaching niche target audience with exact measurable results. Now with all these natural marketing traits ...
7 Adwords Optimisation Weekly Workouts
Paid Search Advertising
Is your Adwords account eating up your ad budget? Quality aside, Adwords is known for high cost per click and eating your ads budget pretty fast. A constant monitoring needed ...
Paid Search Ads (PPC) The Zeus Of Search Engine Marketing
Paid Search Advertising
With pay per click (PPC) search ads your ad is placed under “Right Side of sponsored result” or “Above Top of Organic results, also known as Premium Ad positions” and ...
SEO or PPC which one is best for your Business
Paid Search Advertising
As Henry Ford once said: “A man who stops advertising to save money is like man who stops a clock to save time.” Choosing between SEO or PPC depends on ...
Are You Making These 5 Common AdWords Mistakes?
Paid Search Advertising
These are five of the common mistakes I see when auditing client’s AdWords campaigns… 1. Forgetting that Google reward relevance. Make sure all keywords in each AdGroup are related, and your ...
5 AdWords extensions that can improve your conversion rate this Christmas
Paid Search Advertising
Most businesses think AdWords is complicated to manage. First, you have to do a lots of keyword research to find best performing keywords for your campaign. Second, you need to ...
Remarketing is a first line of defense for retail businesses
Remarketing
Retargeting/Remarketing is the function of capturing information at one touch point & using that information to target a user at another touch point. SEOmoz study showed that retargeted customers were ...
Types of Paid Traffic, Cold vs. Warm
Paid Traffic
Delay is the death of the sale. – Gary Halbert Two thumbs up to Gary’s quote. In business your biggest asset is your time, and the money comes second. Paid ...